Hulu is one of the top streaming services on the market to date, competing with other big names like Disney+, Netflix, and HBO Max. With channels available like ABC, TLC, ESPN, and HGTV, along with popular Hulu Original shows, the platform has amassed over 4 million subscribers. It’s recognizable name and subscriber base has made Hulu an appealing choice for advertisers with the ability to serve ads targeted to specific demographics and areas.
Like other streaming platforms, Hulu offers a digital alternative to traditional TV advertising with commercial placements targeted based on consumer demographics. When you advertise on Hulu, you no longer need to be reliant on TV programming schedules and dayparting. Instead, you can serve targeted ads whenever your desired audience is watching.
While Hulu offers its own self-serve platform, its inventory is also accessible through Connected TV advertising platforms that search streaming platforms to find your target customer. With Connected TV advertising, you can define your target customer and then pinpoint them where they’re already watching – whether they’re on Hulu, or hundreds of other streaming TV platforms. For example, if you own an accounting firm, you can reach small business owners within your geographical area on the apps and devices they already use. You’ll be able to reach you target customers based on their demographics, interests, and behavior without relying on specific programs or channels.
Not only can you serve ads to your target audience on whatever channel or program they’re watching, but Hulu also offers non-skippable ad placement. This ensures your ads are seen and increases efficiency of your campaigns. Combined with audience-first targeting, you’re ensuring that you’re reaching your prospective customers in the most cost-effective and efficient way possible. To learn more about advertising on Hulu and explore Connected TV options, get in contact with the experts at Awarity today.
